Style Guide
This guide is intended for everyone involved in Morgan Kaylee communications to ensure a unified and consistent representation of the brand across all platforms.
Brand Colors
Navy Blue
RGB
23 / 54 / 93
HEX
#17365d
CMYK
C: 99%
M: 83%
Y: 37%
K: 28%
Pantone
2767 C
Gray
RGB
127 / 127 / 127
HEX
#7f7f7f
CMYK
C: 52%
M: 43%
Y: 43%
K: 8%
Pantone
416 C
Burnt Orange
RGB
188 / 84 / 36
HEX
#bc5424
CMYK
C: 20%
M: 78%
Y: 100%
K: 8%
Pantone
7586 C
Typography
Primary Font: Montserrat
Montserrat offers a wide range of font variants.
About Montserrat
The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful.
Montserrat Black
Montserrat Extra Bold
Montserrat Bold
Montserrat Semi Bold
Montserrat Medium
Montserrat Regular
Montserrat Light
Montserrat Extra Light
Montserrat Thin
Montserrat Syles
- Upright: Available in all nine weights.
- Italic: Available in all nine weights.
- Small Caps: Available in all nine weights.
